process AND
PRECISION
Over the years, we’ve developed a meticulous and detailed process that
encompasses all the stages between a client brief and its final implementation.
Our
Approach
At Ctrl M, we believe in excellence. Our expertise in delivering quality output along
with impactful campaigns is what sets us apart—making us the number one choice
for some of the world’s leading brands.
Our global experience, innovative solutions, industry-leading technology, nationwide
network and practices yield better efficiency and contribute towards formulating
strategies that are effective, memorable, and significant. We excel at saving time,
improving logistics, and reducing labour.
Our global experience, innovative solutions, industry-leading technology, nationwide
network and practices yield better efficiency and contribute towards formulating
strategies that are effective, memorable, and significant. We excel at saving time,
improving logistics, and reducing labour.
Our
Process
For us, our work is all about effective collaboration. We learn
everything about you and your market, set parameters for the
project, set goals and timelines, and define the metrics for each
project's success.
We handle everything from design and procurement
to production management and installation of marketing materials
supporting the brand.
Client Brief
Every project comes with its own goals, audiences, and
challenges. Our approach to projects begins with a streamlined
and tested process that aims to discover exactly what the client
needs. This helps us to identify the best and most efficient way
to move forward with the project.
Brand Due Diligence
When are presented with a brief. We rigorously research our client's
industry and competition, and learn through observation and analysis.
Analysis, Evaluation, and Innovation
As pioneers in print management, thrive on innovation. Our process
involves deep analysis of product visibility, effective marketing and
design strategies, and knowledge of production materials. We like
evaluate all possible options to create the best possible solution for
our client's problems.
Strategic Recommendation
Based on insights derived from our research and analysis, we
present a number of recommended formats and graphic design
solutions to our client..
Commercial Modelling
Once our proposed plans and design solutions are approved by
the client, we move on to developing commercial prototypes
that will stand up to the demands of the marketplace.
Refinement and Production Planning
After the prototypes are approved, we work closely with the
client to adjust the final production materials as per their
requirements in terms of costs and timelines.
Implementation Programme
Once the final deliverables are produced, we leverage our
network of 100+ suppliers and service providers all over India to
either store the collaterals for the client or ship them to a
warehouse of their choice (or directly to the
location where they are to be displayed), anywhere in the country.