When Hersheys acquired Brookside, they relaunched their most-selling product - flavoured center chocolate in India. They relaunched two distinct flavours of Californian Almonds – Guava & Mexican Chili and Blackberry.
With Tapsee Pannu being the face of their campaign, we had our work cut out for us to create complete market visibility for their launch.
After multiple rounds of brainstorming, discussion with the client and our team, we landed on the best solution for the visibility campaign – stocking + non-stocking POSM elements.
Dangler, Bunting, Banner, Poster, Window Kit, Wobbler, Shelf Strip, Clip Strip, FSU.s