PROJECTS AND
PROFICIENCY
Over the years, we’ve developed a meticulous and detailed process that
encompasses all the stages between a client brief and its final implementation.
THE BRIEF
Mondelez, a renowned company, entrusted us with the responsibility of overseeing their Point of Sale Materials (POSM) logistics nationwide. They sought to enhance their existing process, ensuring timely delivery from pick-up to installation throughout India.
THE SOLUTION
Ctrl M takes great pride in offering a comprehensive solution centered around our strategic nationwide network of 18+ warehouses. With a team of highly skilled street-level operatives and experienced project leaders stationed in the North, South, East, and West regions, we were able to flawlessly manage and execute Mondelez's project requirements with exceptional precision and efficiency.
THE BRIEF
Abbott Pharmaceuticals, a prominent pharmaceutical company, sought to enhance brand visibility and provide a valuable solution for their B2B customers, the shop retailers, across India. Our task was to design and install a unique Point of Sale Materials (POSM) solution that would effectively address these objectives.
THE SOLUTION
To tackle the dual challenge of visibility and retailer benefit, we developed a custom POSM solution called the 'Abbott Cash Till.' This innovative product featured a secure cash till, a note checker, and multiple phone charging wires, making it highly useful for retailers. The introduction of new 2000/- rupees notes and the prevalence of fake notes in the market further highlighted the importance of this solution. Strategically positioned on the counter near the checkout, the Abbott Cash Till ensured maximum visibility for both consumers and retailers. It incorporated a digital screen facing the consumers, programmed to display the Abbott brand video, further reinforcing brand recognition. We successfully designed, manufactured, and installed these units across more than 100 chemists throughout India.
THE BRIEF
Johnson & Johnson, faced with a trust issue following a court case related to their baby products, sought a POSM solution to boost brand recall and regain trust among retailers and customers.
THE SOLUTION
We designed personalised outdoor flanges in the iconic 'tear drop' shape, embodying the Johnson & Johnson brand. These high-quality flanges were manufactured to withstand outdoor environments and featured the retailer's shop name, creating a sense of ownership and partnership. By showcasing the retailer's trust in Johnson & Johnson, over 54,000 personalised flanges were manufactured and installed across India, serving as a powerful reminder of the brand's commitment to quality and safety. This POSM solution played a crucial role in enhancing brand recall, rebuilding trust, and strengthening relationships with retailers and customers.
