PROJECTS AND
PROFICIENCY
Over the years, we’ve developed a meticulous and detailed process that
encompasses all the stages between a client brief and its final implementation.
THE BRIEF
Marlboro, a leading industry player with an estimated 1.6 million paan shops in India, surely knows the critical role of marketing visibility. Given the strict marketing guidelines in India, PMI sought our expertise to not only transform their existing pan shops but also ensure their ongoing maintenance, making this project of utmost importance to their brand.
THE SOLUTION
Our team well-versed in navigating the stringent marketing guidelines in India, executed a meticulous overhaul of the paan shops, aligning them with Marlboro's brand image and ensuring compliance. Besides design, recce, production and installation, we even established a robust maintenance system to preserve the integrity and attractiveness of the pan shops over a prolonged period of time.
THE BRIEF
Budweiser Beats, a popular American Lager targeting a dynamic and youthful consumer base, sought to create impactful visibility that would capture the attention of the youth market and establish the brand as vibrant and appealing.
THE SOLUTION
We achieved this by designing eye-catching in-store displays that featured sequential lighting to grab attention. These displays had a disruptive shape specifically tailored for Modern Trade stores, prominently showcasing the Budweiser Beats branding and imagery that conveyed the brand's energetic and youthful personality. The visibility campaign proved highly successful, increasing brand awareness, generating heightened consumer interest, and driving a surge in sales.
THE BRIEF
With more than 10+ beauty products that cater to a variety of skin care routines, Neutrogena was looking for a holistic solution for their retail presence. They not only required adaptable fixture units that could accommodate their extensive product range, but also fit into diverse store formats across more than 500 locations in India. A mammoth task lay ahead of us to design, produce, and install these fixture units across India.
THE SOLUTION
After conducting an in-depth brand analysis and market study, we identified a key element that would unify all store formats: the BRAND BLOCK. Our solution focused on creating a dedicated space exclusively for Neutrogena within each store. Leveraging our material expertise, we crafted premium units that could be illuminated or non-illuminated, with the flexibility to incorporate changeable creatives to align with seasonal campaigns. This agile approach helped in creating a distinctive and impactful presentation of Neutrogena products in any and every retail environment.
